Dental practices

Where dental budgets go wrong

Dental searches convert well, an average of 10.67% on Google search, but the value of a conversion varies enormously. An implant consultation and a teeth-whitening enquiry cost about the same per click and are worth very different amounts to the practice. One campaign for “dentist near me” cannot tell them apart. We build the account by procedure and by intent, so the implant budget is never spent on someone looking for a free cleaning with insurance you do not accept.

Calls, front desk, and what counts

Most dental leads are calls, and many are lost at the front desk rather than in the ad account. We record and review calls weekly, count booked appointments as the conversion, and tell you plainly when the phone, not the ads, is the bottleneck.

Privacy-conscious tracking

Ad platforms should never receive health details. We configure conversion tracking around events like calls, form submissions and booking clicks, without passing patient information, and we will tell you where a third-party booking tool is sending more than it should.