Short answer
The recommended Google Ads image sizes are 1200 x 628 for landscape (1.91:1), 1200 x 1200 for square (1:1), 960 x 1200 for portrait (4:5) and 1080 x 1920 for vertical 9:16 in Demand Gen. Logos are 1200 x 1200 (1:1) and 1200 x 300 (4:1). Image files must be JPG or PNG of 5,120 KB or less, with key content in the center 80%.
How to use the Google Ads Image Creator and Resizer
- Upload a JPG, PNG or WebP photo, or switch to Create mode to place your logo on a solid background.
- Drag and zoom to set the crop for each size, keeping the main subject inside the center 80% overlay.
- Read any warnings, such as a source image smaller than Google's minimum, and swap in a larger original if you have one.
- Export as JPG or PNG and download every size together as a ZIP.
What are the Google Ads image sizes?
Google uses the same few shapes across Search, Performance Max, Demand Gen and display campaigns. The resizer exports each one at the recommended size:
| Image | Ratio | Recommended | Minimum | Used in |
|---|---|---|---|---|
| Landscape | 1.91:1 | 1200 x 628 | 600 x 314 | Search, Performance Max, Demand Gen, display |
| Square | 1:1 | 1200 x 1200 | 300 x 300 | Search, Performance Max, Demand Gen, display |
| Portrait | 4:5 | 960 x 1200 | 480 x 600 | Performance Max, Demand Gen |
| Vertical | 9:16 | 1080 x 1920 | 600 x 1067 | Demand Gen |
| Square logo | 1:1 | 1200 x 1200 | 128 x 128 (144 x 144 in Demand Gen) | Performance Max, display, Demand Gen |
| Landscape logo | 4:1 | 1200 x 300 | 512 x 128 | Performance Max, display |
| Lead form background | 1.91:1 | 1200 x 628 | Exactly 1200 x 628 | Lead form assets |
Sizes come from Google's spec pages for Search image assets, Performance Max, Demand Gen and responsive display ads, and from the Google Ads API definitions, which say a lead form background must be "exactly 1200x628".
What file types and sizes does Google accept?
Google Ads takes JPG and PNG files of up to 5,120 KB (5 MB). The resizer accepts WebP but exports JPG or PNG under that limit. Demand Gen logos are the exception, with a maximum file size of 150 KB.
How many images you can add depends on the campaign:
- Search: up to 20 images across the whole campaign. A square image is required; landscape is optional but recommended.
- Performance Max: up to 20 images per ratio, with 4 or more landscape and square images recommended, and up to 5 logos.
- Responsive display ads: 1 to 15 of each image type, with 5 recommended, and 1 to 5 logos of each type.
- Demand Gen: up to 20 images per ad, with 3 of each orientation suggested.
Who can use images in Search ads?
Search image assets have eligibility rules. Google lists an account open for at least 60 days, a good policy compliance history, active campaigns, active text ads with some Search spend in the last 30 days, and an eligible vertical.
Can Google Ads images have text or logos on them?
It depends on the campaign type:
- Search: no. Google's Search image page says there must be "absolutely no digitally added text, logos, or graphic overlays, as these will be immediately disapproved."
- Performance Max: yes, with a catch. Overlays are allowed, but Google's Performance Max image guidance asks for at least one overlay-free image in each aspect ratio.
- Responsive display ads: avoid them. Google's display ad specs allow "images where the text is naturally embedded or incorporated", such as a sign that is part of the photo. Keep blank space to 80% of the image or less.
Google's image assets format requirements also rule out collages made in post-production, excessive white space, and blurry, distorted or poorly cropped images, and outside Performance Max, a logo used as the image itself. The resizer reminds you of the Search and Performance Max overlay rules, but it can't judge what is in your picture, and Google's review decides on approval.
Why keep content in the center 80%?
Google recommends you "place the most important content in the center 80% of the image". That works out to a margin of 10% on every side. Keep faces, products and anything people need to see inside it. The resizer's overlay marks that zone on every crop as you drag and zoom.
How do you make logo files with Create mode?
A wide wordmark won't fill a square on its own, and a square icon won't fill a 4:1 banner. Create mode places your logo on a solid background with padding and exports both the 1:1 (1200 x 1200) and 4:1 (1200 x 300) files. Pick a background color that contrasts with the logo. If your logo file has a transparent background, Google may render it on white, so a mostly white logo needs a colored background instead.
Common image mistakes
- Text on Search images. A price, a "Call now" banner or a phone number on a Search image breaks the no-overlay rule. Put the message in your headlines and the number in a call asset.
- Stretching a small original. A small photo blown up to 1200 x 1200 meets the size but can turn blurry, and blurry images are not allowed. The resizer warns you when a source is below Google's minimum.
- One crop for every shape. A subject centered for 1.91:1 can be cut off at 9:16, so check each size before you download the ZIP.
- Overlays on every Performance Max image. Keep at least one clean image per ratio.
For the words that go with your images, the Performance Max Asset Generator writes headlines and an image brief for each ratio, the Display Ad Copy Generator covers responsive display ads, and the Lead Form Copy Generator writes the form that sits on your background image.
Sources
- About image assets for Search campaigns (Google Ads Help)
- Image assets format requirements (Advertising Policies Help)
- About image assets for Performance Max campaigns (Google Ads Help)
- Performance Max campaigns specs and format requirements (Google Ads Help)
- Demand Gen campaigns specs and format requirements (Google Ads Help)
- Responsive display ads specs and format requirements (Google Ads Help)
- Create a responsive display ad (Google Ads Help)
- Google Ads API asset definitions (googleapis on GitHub)
Updated 2 October 2026 by the Paid Pilot team. Google Ads is a trademark of Google LLC; Paid Pilot is an independent agency.