Short answer
Paid Pilot's free Google Ads tools cover the whole job: generators for responsive search ads, Performance Max, sitelinks, callouts and other assets; keyword, negative keyword and search term tools; budget, ROAS, UTM and report tools; character, policy and landing page checks; and competitor ad research from Google's Ads Transparency Center. They are free, need no sign-up, and every AI line is checked against Google's limits.
What can you do with these free Google Ads tools?
The tools follow the order a campaign is built in. Plan the account with the Campaign Structure Generator and the Budget, CPA and ROAS Calculator. Find keywords and block wasted searches with the keyword tools. Write the ads and assets, then check them before you launch with the Character Limit Checker and the Policy Pre-checker. After launch, turn your search terms report into negatives and your campaign export into a client-ready report.
Which tools use AI, and what happens to your data?
Tools marked Runs in your browser never send your data anywhere: the calculators, formatters, previews, image resizer and report tools work on your device, and files you add stay there.
Tools marked AI-assisted send what you type to Paid Pilot's server, which asks Claude, Anthropic's AI model, to write a draft. The server then checks every line against Google's character limits and editorial rules and drops or rewrites anything that fails. You get 10 free AI runs a day.
Tools marked Live ad data look up ads in Google's Ads Transparency Center, the public library where Google shows the ads that verified advertisers have run. Results are cached for a few days, and the number of free lookups is limited each month.
Why are the limits and rules so strict?
Because Google's are. A responsive search ad headline can be at most 30 characters and a description 90, and Google rejects ads for presentation problems such as repeated punctuation, gimmicky capitalization or a phone number in the ad text, as its editorial policy explains. The tools apply these rules as you work, so less of your time goes into fixing disapprovals.
How should a small business use them?
- Starting out: plan the structure and budget, find keywords, write one responsive search ad per ad group and a full set of sitelinks and callouts, then audit the landing page.
- Already running ads: analyze last month's search terms, add negatives, write a variation of your best ad to test, and build a monthly report.
- Watching competitors: look up the ads a competitor runs, see how long each one has run, and set an alert for new ones.
The tools give you a strong draft and catch common mistakes. They cannot see your account's data, your margins or your phone calls, which is where most of the money in Google Ads is won or lost.