Performance Max and Shopping

Where Performance Max helps, and where it hides

Performance Max lets Google place your ads across Search, Shopping, YouTube, Display, Gmail and Maps from one campaign. For a store with a clean product feed and solid conversion tracking it can be very efficient. It also hides a lot: which channel spent the money, which searches triggered it, and how much of the “performance” was your own brand name.

How we fly it

We fix the feed first, because Shopping and PMax are only as good as the product data behind them. Campaigns are split by margin or product category rather than left as one big bucket, so budget goes where the profit is. We exclude your brand terms so PMax has to earn new customers, and we read the placement and search-category reports every week to catch spend that is drifting to low-value placements.

For multi-location businesses

Service businesses with several locations can use PMax for store visits and calls, with each location fed into the campaign through your Google Business Profiles. We set that up so leads and calls are tracked back to the location that generated them.

Standard Shopping still has a place

When you need full control over which products show for which searches, standard Shopping campaigns are still the right tool. We use both, and we tell you why in the monthly report.