Local Services Ads

Where Local Services Ads fit

For plumbers, electricians, roofers, HVAC companies, lawyers, real estate agents and a growing list of other categories, Google shows a row of Local Services Ads at the very top of the page, with a green Google Guaranteed or Google Screened badge. You pay per lead, not per click, and Google refunds leads that turn out to be spam if you dispute them in time.

It is often the cheapest lead source a local business has. It is also one of the easiest to neglect: leads go unanswered, disputes lapse, and the ranking drops because response times and reviews slipped.

How we run it

We handle the setup and verification paperwork, pick the services and areas that make you money, and set a weekly budget that matches your capacity. Then every week we review the leads that came in, dispute the junk so you are not charged for it, and watch response time and review count, because those drive your position more than the budget does.

Search Ads and LSA together

Most local businesses should run both. LSA catches the person who wants to call the first name they see. Search Ads catch everyone else, with your own ad copy and your own landing page. In your report we keep the two separate so you can see what each one costs per lead.