Google Search Ads

What Search Ads do for a small business

Search is the most intent-rich channel there is. Someone types “emergency plumber near me” or “invisalign cost” and Google shows your ad above the results. You pay when they click, and if the account is built well, a good share of those clicks become calls, forms and bookings.

Built badly, the same account spends most of its budget on searches that were never going to become customers: the wrong city, the wrong service, job seekers, people looking for a DIY guide. The difference between the two is not the platform. It is the person watching the account.

How we build it

We start from your services and your service area, not from Google’s keyword suggestions. Each campaign gets a clear job: one service line, one geography, one budget. Ads are written to match the search, and every ad group points at the page that answers it. Conversion tracking goes in before the first dollar is spent, so the account learns from real leads rather than clicks.

What changed in 2026

Since September 2026 Google automatically upgrades most Search campaigns to AI Max, which expands your keywords and rewrites parts of your ads. It can find searches you would never have thought of. It can also spend on searches you would never have approved. Our weekly search-term review is where that gets caught, and it is included in every plan.

What you get every month

A plain-English report that leads with leads, calls and cost per lead, not impressions. A list of what we changed and why. The wasted spend we blocked. And the test we plan to run next.