Judge us by cost per lead, not by clicks.
How Paid Pilot measures Google Ads results: cost per lead, calls and booked jobs against your industry benchmark, in a monthly scorecard.
What your monthly scorecard tracks.
Sent on the first business day of the month, with a link to a live dashboard you can open any time.
Leads, calls and booked jobs
Counted by campaign, so you know which part of the account is producing.
Cost per lead
This month, last month, and the WordStream benchmark for your industry.
Wasted spend blocked
Every dollar we stopped going to irrelevant searches, with the search terms.
What changed and why
Bids, budgets, ads and keywords we touched, in plain English.
Next month's tests
The ad, audience or landing page test we plan to run, and what it should prove.
Account health
Tracking, policy, billing and access checks, so nothing surprises you.
Where each industry starts.
Median cost per lead on Google search in the United States, April 2025 to March 2026. The audit shows where you sit against this line.
The team behind it has form.
Paid Pilot is the Google Ads division of SEO District, a digital marketing agency with offices in Denver and London that has delivered more than 500 projects for small and mid-sized businesses. Same people, one channel.
About Paid Pilot500+
projects delivered
99%
happy clients
2
offices
1
channel, flown properly
See your own number.
Enter your website. The free audit shows what a lead costs you today, and what we think it should.
Prefer to talk? +1 (888) 500-1555