Real estate

The real estate paradox

Real estate has some of the cheapest clicks on Google, a median $3.22, and one of the lowest conversion rates, 3.70%. The result is a $102.51 average cost per lead. Cheap traffic that does not convert is the most common way real estate budgets disappear, and the fix is usually the landing page and the offer, not the bid.

Sellers, buyers, renters, investors

Each of these searches differently and is worth a different amount. A “sell my house fast” lead, a “homes for sale in [neighborhood]” lead and a “property management near me” lead should never share a campaign, a budget or a landing page. We split them and report them separately.

Quality is measured later

A form fill is not a client. We connect conversion tracking to your CRM where possible, so leads are scored by whether they became an appointment, a listing or a closing, and the account is optimized toward that.