Medical practices

Independent practices are underserved

Most healthcare marketing agencies chase hospital systems, private-equity groups and multi-state provider networks. The independent clinic, specialist or urgent care with one or two locations gets a generalist or nobody at all. That is a gap, because the numbers are good: a median $4.76 cost per click and a 12.43% conversion rate for physicians and surgeons on Google search.

Policy first, then performance

Healthcare has more advertising rules than any other category we serve, from certification requirements to what can be said about outcomes. We check the account and landing pages against Google’s policies before anything goes live, so you are not learning about a restriction from a disapproval notice.

What we optimize toward

Booked appointments and qualified enquiries, not clicks. Calls are tracked and reviewed weekly. Tracking is configured so that no patient information ends up in an ad platform.