Home services

What a home services account looks like when it is flown

An average click in home and home improvement costs $8.33 and an average lead $90.92, so a small budget cannot afford to learn by trial and error. The account has to be built around the jobs you want: emergency calls in the evening for one trade, high-ticket installs for another, and nothing for the searches that only ever produce quote shoppers from the wrong side of town.

We set up Search Ads and Local Services Ads together. LSA takes the “call the first name you see” customer at a fixed cost per lead. Search Ads take the rest, with your own ad copy, your own landing pages and your own negative keyword list built from what people actually typed.

Calls are the product

Most home services leads are phone calls, so every call is tracked and recorded, and your strategist listens to them every week. Booked jobs get counted as conversions; wrong numbers, job seekers and suppliers do not. That single habit is what teaches Google’s automation the difference between a click and a customer.

Seasonality is planned, not survived

Heating season, cooling season, storm damage and the January lull each get a budget plan before they arrive, so you are not scrambling to raise bids in the middle of your busiest week.