Law firms

Why legal needs a pilot more than most

An average legal click costs $9.87 and an average lead $131.63. At those prices a campaign that spends 30% of its budget on “free lawyer”, “how to file myself” and searches from three states away is burning real money every day. A weekly search-term review is not a nice-to-have in legal. It is where most of the savings come from.

Intake is half the account

The cheapest lead in the world is worthless if intake does not answer or cannot qualify it. We record and review intake calls, count signed consultations rather than every ring, and report where cases are being lost, in the ads or on the phone.

Local Services Ads for lawyers

Google Screened Local Services Ads sit above the search ads for most practice areas and charge per lead. We run them alongside Search, keep the budgets separate, and dispute the junk leads every week so you are not billed for them.

A note on our fee

Most agencies charge law firms a percentage of ad spend, so their fee grows with your budget whether results do or not. Paid Pilot charges a flat monthly fee set by budget band and published on the pricing page.