E-commerce

Revenue is easy to buy. Profit is the job.

Any agency can show a high return on ad spend by letting Performance Max bid on your own brand name and your best-selling products. That is money you would have made anyway. We exclude brand terms, structure campaigns by margin, and set targets from your real contribution margin after returns, so the report reflects customers the ads actually earned.

The feed comes first

Shopping and PMax read your product feed, not your website. Missing attributes, poor titles and wrong categories quietly cap how often your products show. Feed cleanup is part of the build on every e-commerce account.

What you see every month

Revenue and return on ad spend by campaign, split between brand and non-brand. New customers versus returning. Where PMax spent, by channel. Products that are winning and products that should be excluded. And the test planned for next month.

Benchmark note: the figures on this page use Google’s shopping, collectibles and gifts category as the nearest published proxy for e-commerce. Store economics vary widely by category, so the audit replaces them with your own.